Philosophy
The “roto:retro” was designed to be a clean break from the trend of “shiny black slab” form factors.
By going in a new direction — while also honoring the past — this design bridges the gap between sterile, feature-filled products and the iconic simplicity of early telephone designs.
Features
The design is focused on phone functionality, communication, and “maximum cool factor” for market differentiation.
Dual touch-screens make navigation easy and intuitive as well as eliminate infrequently used buttons.
The position and separation of the speaker and microphone make for a better talking experience — while providing more comfortable long calls.
Award
The roto:retro received First Place in the LG Innovation Challenge, a world-wide design competition that generated 524 entries.
To date, LG has not elected to put the design into production. What, what?
